Rule#1: The bigger the area and population of an area = The harder it will be to rank for that area.
Look at these search terms and the number of results for each one below. I just did these searches from Thousand Oaks California yesterday:
Look at these search terms and the number of results for each one below:
‘Real Estate’: 1,250,000,000, Over ONE BILLION Results! Do you think you can get on the first few pages of that search: Yes, it would take years or many $$$ to rank for that term.
‘California Real Estate’: This result is 115,000,000, One Hundred-Fifteen MILLION, one tenth the result as above, but still a difficult task to rank.
‘Thousand Oaks Real Estate’: 1,010,000. Down to One Million Results. Much less competition but still going to take time and money to get there, but it is doable. Thousand Oaks has over 130,000 inhabitants, and yes, size of area and population does matter on how difficult it takes to rank highly on Google.
‘Mountclef Village Thousand Oaks CA’: Just 12,400 Results! You can win! Now we have a strong chance to rank. Think you could rank highly for this area? Absolutely! Now let’s see how and why!
You can win this one!
Now let’s see how and why...and the 3 Steps now
In today’s hyper-connected marketplace, it’s important that realtors distinguish themselves from the rest of the pack. Focusing on localization and strengthening your local SEO, or search engine optimization, will increase the likelihood you will be noticed and chosen to work with.
Focus on SEO and Localization
As a realtor, it’s all about “location, location, location,” you are wasting your time, energy, and resources if you are not being seen by consumers in your territory.
If you market and optimize yourself correctly and effectively, you will have far more online exposure and presence online.
Tips To Increase Your Localization
Tags and Meta-Tags
Understanding how SEO works is crucial to increasing the likelihood people will see and visit your site. Looking at and adjusting tags and meta-tags, as well as your site’s title and snippet, to contain keywords
relevant for your territory will make it easier for online users to see your site in searches relevant for homes in your areas.
LinkedIn generates 277%* more leads than Facebook!
LinkedIn may come across as a little stuffy – strictly for business – but, that’s exactly why it works so well for agents like you.
Follow these steps to generate more real estate leads today.
Step 1: Flesh out your profile page completely
This step is fairly straight-forward but I can’t tell you how many companies don’t take the time to really flush out every detail about who they are and what they do. Knowledge is power and the more you inform prospective clients, the greater the likelihood they will trust you and will want to work with you. Make sure to include your real estate website URL, links to other social accounts, and your bio outlining your experience in real estate and the areas you specialize in (like selling certain types of homes or working in a certain price range). Also, include any other agencies or brokerages you worked for in the past, or if you have more than one Realtor certifications.
#1 Add Reviews
You're great at your job! Let everyone know it. Add your reviews and testimonials to your website. Reviews and testimonials will enhance your professional credibility
#2 Domain Longevity
Purchase your domain for longer than one year at a time. This boosts your credibility with search engines because it shows that your website/business plans on being around longer than one year. Register your domain for a minimum of 3 to 5 years at a time.
#3 Update Weekly
Do not let your website become stale. Update your website by adding a blog post or new images. Give visitors a reason to visit your website on a frequent basis.Read more
Starting April 21, 2015, any Real Estate website with a Responsive Mobile Friendly design will be awarded with higher mobile search engine results. Since approximately 70% of all searches start on smart phones and tablets these days, this is big news for REALTORS!
These changes can be the difference between you getting an online lead or a call, or not getting either.
From Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What all this means is that if your site is not mobile friendly, Google won’t be so friendly to your website when viewed on a mobile device.
What to do?
Well, if you are a RealtyTech customer, then contact us so we can migrate you to one of our new Responsive designs so you comply with Google. This doesn’t take new content or anything and your site will be essentially the same, except now your site will be mobile friendly and responsive.
If you have another site, you may want to check and see if it is responsive or not. Responsive sites will change their layout depending upon the device that is using them. An easy test is to look at your site on your desktop, then slowly narrow your browser window. If you see your site adjusting and resizing the content to fit into the window, relax, it’s responsive. If the site just stays there and starts to cut off content on the side you are dragging, then your site is not responsive and you need to act.Read more
New Google Rules for Real Estate Agent Website Ranking: Panda 4.0
Recently Google launched their latest rules for website ranking, this one called Panda 4.0. As with Panda algorithms in the past, Panda 4.0 relies on unique content as a major reason your website will rank well.
With all else being equal, Agent websites with unique content do better than those that don’t have unique content. Panda 4.0 takes it further with an even greater emphasis on:
What is localization? It is the process of making your website focus on a niche market: A neighborhood, Housing tract, or even a small town, or part of a larger town or city.
Sites that generalize their expertise, such as tout they cover ‘All of Southern California’ will tend to be dropped lower in the search results, while sites that specialize in a smaller niche market or online farming area, if they contain unique content for that area, will do much better.
The first step is to put a stake in the sand with your ‘farm’ or best area you know the most about and win there. Create unique content for your area; add multiple articles on the area, on its benefits, its schools, its lifestyle, and its real estate market. Do that and your site will start to perform well? Yes!
So what is a Real Estate Agent or Real Estate Office to do it they have multiple areas of expertise? Do nothing? No. Start with the first real estate website, get results, then, and build more sites. That’s right, have multiple sites, each one concentrates on one of your key markets.
At RealtyTech Inc. we have many agents doing just that. More than one of our Clients have over 5 sites with us, each designed to win in a niche market, and it is working. Think about it, if you do the work yourself to update the sites, you are only paying between $39 and $59/month per site. If those targeted sites each bring in a, extra two deals per month, the return on your time and investment is awesome.
The key here is to start today to localize your first site, make it have a purpose, see the results and take it from there.Read more