One of the most important things that the real estate industry is learning as we get further into the twenty-first century is this: real estate agents need to build their business through technology. These days, potential customers go straight to Google on their Smartphone to find the latest and greatest real estate agents.
So, if you want to step up your game and remain relevant, then these top 4 things that real estate agents need to build their business through technology will help!
1. A Real Estate Agent Needs to Build Their Business by Creating a Great Website
People, especially Millennials who have started looking for a home, are the biggest emerging market for finding a home nowadays. This means that you will need to have a great website for them to check out, as they practically live online. If you do not put one hundred percent into the look and feel of your website, they will notice, and it will definitely make them less interested in your skills. Real estate agents need to build their business through technology, and if you do not make a great first impression with your website, then you will sink very quickly online.
Get 55% more real estate leads by blogging on your website!
Blogging is crucial to drawing and keeping incoming traffic on your real estate website. Learn 5 tips to build a better blog that will get you more clients.
Real estate blogs use to be a nice way of building trust and maintaining credibility and visibility with current and potential buyers. Now, they are a requirement to draw traffic and leads to your website.
Having a website does not distinguish you from the herd of other real estate agents in your area. And God forbid your website is even slightly outdated or slow to load. Both of these can turn your potential clients off from your website, never to return.
Why Blogs Work
Blogging allows you to create a dialog between you and your clients, and acts as a consistent reminder that you are a knowledgeable and professional real estate agent available to your clients.
Even better: Google loves blogs because content is updated frequently and you can tailor blogs to have a more diverse, and larger range of SEO, drawing more traffic to you and your site than you would normally have gotten with just your website.
Blogs enable potential clients to subscribe so they can receive updates whenever you publish a new post which acts as free advertising for you and your company.
How to Build A Better Blog
Image quality can make or break your website. The images are the first element of a site that visitors notice. Make a good first impression!
#1 Use the RIGHT Images!
Use images to tell your story. The imagery on your site should match your personality and the services that you offer.
#2 Image Size Does Matter!
Make sure your images are in the correct format for your website and create the optimal balance between image quality and file size.
- If the resolution of an image is too high, it will take longer to load. It does not matter how high quality an image is on your site if visitors won’t wait long enough to view it.
- If the image resolution is too low, the images will distort and make your site look less professional overall.
#3 Name Your Images for Power!
Label your image files with names pertaining to the image subject matter. Fill out all of the fields that are prompted when uploading an image on your website. This will be three minutes of your time well spent. Proper descriptions will help search engines identify images on your website.
Creating geo targeted pages is one of the most important updates you can make to your website. A geo targeted page goes into detail about a geographical area, this could be a valley, city, zip code, tract or a neighborhood. For optimization purposes you want to write original content that is useful, knowledgeable and educational to your clients who are interested in finding a home in the specific area.
The second step is to update your meta tags (keywords, titles and description) with words and phrases that are relatable to the content that is on the page. If you are writing a page about Woodland Hills then you will want to have “Search Thousands of Woodland Hills Homes for Sale” or “Best Woodland Hills Real Estate Agent Sally Realtor for All Your Real Estate Needs.” or something similar to for the page title.
To keep people on pages for longer you want to have something for people to see visually, this is best done by a few pictures or a short video of the neighborhood. Images will give your clients a better feel of what the area really looks like where as videos on average will increase the duration people spend on that page by 800%.
The only thing you are missing now is how to get them to become a lead, the best way to do this is to have a custom IDX link that they can use either at the bottom of the page or linked somewhere within the information. If you tell them about how wonderful this neighborhood is they are going to want to see the homes that are available within that area. With RealtyTech’s IDX123 you have the ability to create links to your exact specification, by either city, zip code, tract codes or drawing on a map with our polygon tool!Read more
Here at RealtyTech, we’d like to imagine that the possibilities with your real estate business are endless. Part of making those dreams a reality reality is having a good solid marketing plan in place for your listings. Breaking it down even further, let’s concentrate on marketing your listings, and even further, PHOTOS!
While Sr. Director or Realtor.com I was given the task of going to to AOL Testing Centers in Dulles Virginia outside of Washington DC, (Back with AOL actually mattered), to test one thing and one thing only: How to get a Consumer to contact a Realtor based on that Realtors online presence only. AOL set up a six week study in Dulles and I got to see most of it. We had qualified home buyers sit in a room with one-way mirrors and had them look up real estate online.
Tracking and watching
We tracked and watched their actions to search online, what sites they found, what they did once they found a site, then watched the entire process of them finding a home and then actually contacting a Realtor. The study cost $260,000 back in 2002, but to me, it was priceless.
Need to get inspired with your next real estate blog topic? It can be challenging to come up with new and fresh ideas for your blog posts. Here are some ideas to get inspired:
50 Topics you could write about on your Real Estate Blog
1. Energy Saving Strategies
2. Avoiding Real Estate Scams- What to watch out for to ensure an authentic sale.
3. How to Close a Deal
4. Fun Local Facts/History
5. How to Avoid Electrical Fires
After discussing the top 10 things not to do on your website
last week, it is time to move onto these steps that will definitely give you a leg up on the competition. Most agents don’t put the time and effort into their website and therefore yield less than desirable results. By honing your skills and putting your focus here, you are going to make a better impression.
Things to do to create a successful website
1. Take Time for the Tagline
Think of creative taglines to make your site catchy but also relevant.
2. Use a Current Photo
One of the first things visitors look at when they visit your profile is your picture. Make sure it is an accurate representation of what you look like in order to give your customers an honest impression.
With all of the different options available to customize your Agent123 website you want to make sure that you present yourself the best way you can.
Often times, agents can fall into these traps thinking that they are making a good impression on potential customers. Don’t let yourself fall into these traps…
Most common mistakes agents are making on their websites
1) Outdated photos
It is best to use the most authentic photos possible. This means no high school photos or photos from ten years ago. Buyers are looking for an agent that they can trust when they make important purchase decisions. Updated photos are an extension of this honesty.