This is a great way to enhance your neighborhood area or farm marketing. If you are currently farming a specific area and are not incorporating a digital aspect, read on. If you are contemplating starting a new farm, then include these tips to generate more listings.
1. Get an Attractive Mobile Responsive Website and IDX: A nice-looking real estate website with lead capture functionality is paramount to your success. Make sure it works well on Mobile devices, has automated Listing Alerts and built in lead capture. A key component is a Polygon Search Tool in the IDX. With this search tool you can carve out your farm area and highlight that market on your website with its own page(s) and SEO.
2. Have a Client Relationship Management System (CRM): Get a CRM in place that you populate with all your prospects, past Clients and incoming leads. Automation is the key and a CRM helps you conserve your most important resource, your time. Make sure you create a separate bucket of Neighborhood owners to track.
3. Localize and SEO Optimize Your Website for Your Farm: As stated in Number 1 above, add unique content about your farm to your website. Create a custom search to show all listed and SOLD properties in your farm. Such detailed information for a relatively small area will allow your website to rank very high on search engines for that area. If your farm area has a familiar name such as “Waverly Estates” then people who search for home and info in that area will find your site and YOU.
4. Engage Your Farm Area: When you walk your farm, announce your website and its great super local info about their neighborhood. Put other community information in there that they would find interesting. Tell them you can send them listings in their area as soon as homes come on the market. Tell them you can send them SOLD home info as well.
Neighbors are naturally nosy and love to know what’s happening in their area. By engaging them with your content, website and knowledge, they will think of you first when it comes time to selling their homes.
Author’s Note: This really works. I personally farmed extensively when I was an agent back in the day. It took six long months of work for me to get my first farm specific listing, but after that happened the floodgates broke and I became the top listing agent in our market leading office.
Look at this list of qualities that a real estate agent needs to be successful and build their business. If you have these skills or you can learn them, then you will easily get a handle on what a real estate agent needs to be successful when first starting out!
1. A Real Estate Agent Needs to be Successful at Marketing.
People in your area need to be aware that you exist. If you are not reaching out to local businesses, creating effective ad campaigns, and making connections with people that can get the word out about your business, then you will end up working longer to become successful. In order to work in this industry, the most important skill a real estate agent needs to be successful is the ability to market themselves. Become adept at this and gain knowledge about your local area and you will gain a reputation for the knowledge that you have!Read more
2. One Important Thing a Real Estate Agent Needs to be Successful is a Great Business Website and IDX.
It may not be your first impression, but a professional website and IDX will keep potential clients coming back for more. You need to have all of your information on it and you need to ensure that there is something eye-catching about your website while also making sure that it looks professional and well made. A real estate agent needs to be successful as quickly as possible and a powerful and professional website will be a great start to building your brand and your business.
3. A Real Estate Agent Needs to be Successful When it Comes to Creating a Sense of Community.
One of the most important things a real estate agent needs to be successful is the ability to create a sense of community. This is a surprisingly hard feat to master. While you can post hundreds of photos on your site of the home you are trying to sell, you will have a much better chance of success if you paint a picture of the environment the home is surrounded by. If you highlight local places of interest, restaurants, and even schools, you will get more people interested. Individual Community/Area pages with unique IDX searches for that area will attract both visitors and Google to place your site higher.
4. A Real Estate Agent Needs to be Successful at Creating Relationships.
One of the most important things a real estate agent needs to be successful is a great personality. You need to be appealing to others so that they will want to speak with you and want to help you build your business. In these early days of your business, it will be crucial for you to be completely successful at garnering relationships, because they could lead to increased business down the line. If people like you, they will want to refer customers and friends to you.
5. If You Want to be Successful as a Real Estate Agent, Focus on a Niche.
While you may think that you should be reaching out and bringing in as many customers as you can possibly find, this may not be the smartest way to go about getting a strong customer base. One of the most important things a real estate agent needs to be successful is a niche. In a larger city where there is a lot of competition, you will quickly find that this will play a large part in the amount of business you get. Maybe you are the go-to realtor for new families or couples with dogs, a particular neighborhood, or type of property — either way, you will be getting a larger amount of business from these customers if they begin to see you at the expert in these areas of their interest.
Established Real Estate Agents, and NEW Real Estate Agents can really supercharge their business with the proper execution of holding Open Houses.
One technique has been very successful for many or our Clients and the best part is that it is easy, automated and essentially ‘free’ as it is included in your RealtyTech website and IDX!
PLEASE KEEP READING BECAUSE THIS REALLY WORKS! (Am I excited for you? Yup.)
Now I’m going to tell you what it is and how to do it.
What is it? Signing up Open House visitors to your IDX’s Listing Alerts System. This simple trick will boost your business with extra business generated all year long.
Here’s How You Do It (The devil is in the details!):
The key to this technique is to be proactive, not passive. When a prospect walks into the Open House, greet then and build some report. After they have walked around a bit, walk up to them with a clipboard and ask them what they are looking for in a home. Take notes.
Once you know what they are looking for and where, tell them something like this:
“Mr. and Mrs. Homebuyers, I think I have an idea of what you are looking for. My new website system has a search and find capability. Anytime a new listing comes on the market that matches your needs, my ‘system’ will automatically email it to you. You will get real, certified listings with lots of photos and information right in your inbox. Just call me if you have any questions or want to see one. I’m here to help you find the home of your dreams! So, what is your email so my system can send you new listings? You can cancel the free service anytime you want, there is no obligation.”
Once you get their email address, go to your website and set up a search for them in your IDX, save the search with their email address and presto! They will be getting branded listing alerts with your photo from that moment on, building your report with them and keeping you in their world, and them in yours.
Frequently Asked Questions:
Why shouldn’t I use my MLS’ Listing Alerts program?
Because you want them on YOUR website with YOUR branding. This allows them to be on your site, learn more about you, see your face on pages, and set up their own searches and save homes all on your site of which they are now a member. They will learn that your site has certified MLS listings unlike Zillow and others that often have out of date and incorrect listings.
Can I do this Outside of Open Houses?
Of Course, in fact you should. Every person you know should at least be approached to receive the listing alerts from you. In fact your first signup should be YOU. Why, because you need to see how it works from your prospect’s point of view.
How about looky-loo neighbors? Should I sign them up?
Absolutely! These may be your very best prospects of all! They see you know the area, they have met you and not you have an opportunity to easily market to them for their future listing and move. Just tell them you will sign them up for all activity with about three miles of them, new listings, and recent sales. This way they can keep abreast of the updates in their own neighborhood. What a great service to offer them and they will remember you when it becomes time to sale. Now you have become an expert in their eyes for their neighborhood. Who better to list their most important investment?
Does it work?
Yes, I have direct testimonials from Clients that have made many extra deals by using your website’s IDX listing alerts. One Client from Sant Clarita California told me he made an extra $100,000 in commissions in 2015 from averaging about sixty (60) signups getting emails every day. I’m sure he had comparable success in 2016. Think about it. If you have 60 custom pinpointed emails going out each morning to sixty prospects, you know a few are going to pop over a year period.
Let’s do the math: 60 daily custom email alerts going out each day X 365 days =21,900 automated emails per year. All while you are sitting in your kitchen having the first cup of coffee.
If you are currently working this type of program, let me hear about it!
Thank you for your time,
Richard Uzelac, CEO RealtyTech
Richard Uzelac is a former award winning Realtor and Office owner. He later went on to be the Director of Production for Realtor.com, Homebuilder.com and ApartmentsandRentals.com for Move.com. Richard Uzelac is available for Speaking, Seminars, and Coaching. He is also available to speak during office meetings and at Boards of Realtors.
Your real estate website is an important aspect of your online presence, marketing, and branding strategy. Is your site saying enough about you and your brand?
Your website is the first introduction many people will have of you and your business. Is your website sending a good first impression? Your website might be turning potential clients away and you might not even know it. Thousands of dollars gone before you even get a chance to introduce yourself in person.
The main and consistent issue we see when we’re building new sites, or revamping old sites, for our customers is the utter lack of information on the agent themselves. People have no idea what your brand is!