One of the most important things that the real estate industry is learning as we get further into the twenty-first century is this: real estate agents need to build their business through technology. These days, potential customers go straight to Google on their Smartphone to find the latest and greatest real estate agents.
So, if you want to step up your game and remain relevant, then these top 4 things that real estate agents need to build their business through technology will help!
1. A Real Estate Agent Needs to Build Their Business by Creating a Great Website
People, especially Millennials who have started looking for a home, are the biggest emerging market for finding a home nowadays. This means that you will need to have a great website for them to check out, as they practically live online. If you do not put one hundred percent into the look and feel of your website, they will notice, and it will definitely make them less interested in your skills. Real estate agents need to build their business through technology, and if you do not make a great first impression with your website, then you will sink very quickly online.
2. Photos of your listings and photos on your website
Even if you have the best property in the market, you’re not going to be able to sell it if you do not have the best digital photos in town. Real estate agents need to build their business through technology nowadays and if you do not get in contact with a photographer who can get you pictures that will look great on your site, then your property marketing campaign will fail to be effective. Photos of homes are the number one draw for home buyers online.
3. A Real Estate Agent Needs to Build Their Business by Going Mobile.
Chances are, your future clients are looking at their phones when they want to find a real estate agent (75% of them!). Whether they are out and about in neighborhoods they are interested in finding a home,or they are simply looking on a whim, they will trust a realtor that has a great looking site that has been optimized for the mobile viewer. With 75% of all home searches now on a smart phone, this makes total sense. You will want to find a website developer/marketing company that understands this and optimizes their sites for mobile and for Google placement.
4. A Real Estate Agent Can Build Their Business by Creating a Lifestyle.
One important aspect for a real estate agent to build their business online is to create a lifestyle through pictures and information While it is great to post tons of professional pictures of the home you are trying to sell, it will be even better if you can create a sense of place on your site. You can do this by adding information and shots of the places that surround the home you are trying to sell. A person will be more likely to check a hose out if you paint a picture of the surrounding area. Important landmarks, schools, restaurants, hangouts, and other places of interest it should be mentioned and shown so that your clients get a much better sense of the place you are trying to sell them. More importantly they will get the sense that you know the marketplace and have the knowledge to find them the right home.
With these helpful tips, you will be much more likely to sell your first home. Keep in mind that technology is the way to get your name out there these days and that does not look like it will be changing anytime soon!