Search Engine Optimization

“Marketing is a Marathon, not a Sprint” – Richard Uzelac

Ok, so we quoted our CEO above, it is good politics and besides, he’s right. If you really must sprint to marketing success, then you need to advertise on Google for one.

Search Engine Optimization

Internet Marketing and Search Engine Optimization (SEO) involves an extensive setup phase to get started, then personalized monthly updates by one of our Search Engine Marketing Engineers to build and expand the success of your program. We are constantly fine-tuning the program to meet the ever-changing requirements of standard Search Engines like Google, Bing and Yahoo. RealtyTech Live Internet Marketing programs require a one year commitment and take between four and 8 months to reach the required results, depending on budget. Oh, and yes, it really really helps to be Google Partners, which we are.

Our SEO Methodology

  • Client Interview – Initial Consultation is necessary to understand your needs and goals for online success. A key factor lies in discovering your geo-target areas, your areas of expertise (IE: Waterfront Condos, Horse Property, Malibu Home, etc.)
  • SEO Keyword Analysis and Optimization – We compile a list of relevant keyword phrases that are most searched by your potential customers. This research allows us to target the right keywords that will actually drive customers that are looking to buy and sell in your geo-target areas to your website.
  • Content Creation and Targeting for SEO – Using the best keywords for your website, we will modify the content to include important keyword phrases in the right places such as the Meta tags, Header Tags, Link URLS, Alt text, etc. This allows search engines to find your site for your selected keywords based on your geo-target areas and the services you provide. We will also monitor keyword-related searches and make recommendations for additional topics to include on your website to increase traffic as the program progresses month by month.
  • SEO Goals and Metrics – Traffic to your website is directly monitored, as we pay close attention to where the traffic is coming from and which keywords are bringing people to your website. We are able to analyze the most effective and relevant keywords that generate leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.
  • Competition Research: You aren’t the only Realtor in your area right? Well, let’s see what the competition is doing and what it will take to overtake their positioning and exposure. Competition can be high or low, but we need to know what they are doing.
  • Google Partnership Consultation and Strategy Meetings: Now we pull out the big guns. We take what we’ve learned to Google Corporate and strategize with them on how to best allocate time, energy
  • Monthly SEO Campaign Management: Well we actually manage campaigns on a weekly basis. Google is so dynamic we must constantly change our content and add new content to keep Google happy that your site is a ‘Live’ site, vibrant with new information for their Users. Afterall, nobody wants to read last month’s newpaper right? Fresh content is paramount. This is all part of our ongoing service with you.
  • Marketing Toolkit – These are additional services and proprietary software employed to drive more leads directly to you.

 


Contact us today for a FREE Consultation on what SEO can do for your business!

Is Search Engine Optimization Right For You?

Search Engine Optimization is a method of clearly defining the contents of a website so when certain keywords are typed into a search engine, that website will appear organically (unpaid) among the results. For example, when a user searches “best restaurant in San Francisco”, websites with those keywords will appear in the results. Sounds simple? Well, appearing on relevant searches is only the first step because hundreds if not thousands of websites will appear on any given web search. So how can your website be on that first page of Google, Yahoo, Bing, etc searches?  This is where we come in with our expert knowledge and service.

Ultimately, SEO is more than about generating leads to your website. It is about establishing your online presence and most importantly, your company name. Websites that appear at the top of an engine search (especially Google) are seen with higher brand credibility and SEO is what will get you to the top. Rest assured that with our expert use of keywords, meta tags, link backs, etc, we will make sure your website and brand stand out among the 250 million websites on the web.

Now, you must understand that SEO is an investment. Therefore, it does require both time and financial commitments. But unlike most investments, SEO can GUARANTEE an increase of site traffic, online presence, and the establishment of your brand. Within 6 month to a year, the clear increase of your customer volume and brand credibility will be well worth your investment because brand recognition is priceless.