This feature is my favorite! Picture this: You sign up prospects on your own branded real estate website with the exact search they are interested in and every day they receive real estate listings in their inbox that match their interests with Your Photo, and Your Contact information. Oh yeah, and thumbnails of each New, Changed, or even SOLD listings in the email!
They can visit any one listing, all the real estate listings in the email, redo their search criteria, or better yet, call your or email you to set up a showing! And all of this magic happens every morning while you are in your slippers getting ready for work. Your website is dutifully sending out emails to all your prospects every month, every week, every day.
We have sold thousands of premium real estate websites over the years and one thing I can say for sure: Agents that ACTIVELY sign up everyone they can for branded listing alerts on their own websites (Not the MLS provided listing alerts), have made a large portion of their income from the leads they receive from their listing alerts.
The issue with using your MLS search is they land on an MLS page, not your website. When they are on your website, not only can they search for more homes, they can adjust their saved searches and homes. More importantly you are bringing them to your home, your website, your branded website. They can see what other info you are offering and be reinforced that you are indeed a local real estate expert fully equipped to handle all their real estate needs.
Just imagine signing up everyone on your website’s listing alerts. You can sign up your friends, family, open house visitors, closed clients and customers, even people in your farm. If you sign up 60 people that means 60 emails go out every day, 1,800 emails every month, and that’s 21,600 per year! How could you not generate more business from numbers like that?
The listing alerts feature is included as part of your ApexIDX system from RealtyTech.com