Tech Tips

RealtyTech Inc. announces new Agent Blog System included with all Premium Agent123 Websites

RealtyTech Inc, a Thousand Oaks, CA corporation is happy to offer a full-featured Agent Blog for all their Agent Website Clients. Both current and future Clients will receive this feature. “Blogs are a powerful marketing and exposure tool for agents. An active blog can rank well on the search engines and be shared on all social media for even greater exposure,” said Richard Uzelac, President of RealtyTech Inc. “In addition, blogging good content that can help buyers and sellers in an agent’s local market will help to build their relationships with site visitors.” The new RealtyTech Blog platform is simple to use. Agents can start a new blog post by quickly logging into their backend. Once logged in, they can go to the Blog Post Creation page. Most agents create their post in Word or other text editor program. They can then click on Create a Post and cut and paste their article in to the Blog text box. Next, the agent can add an image from their hard drive or imbed a video from YouTube as well. Next it is a good idea for agents to assign provided categories to the blog post so that visitors know what the blog is about, and they can search all posts faster that are tagged with certain categories they are interested in. The final step is to publish the post, that’s it! Once published agents can share their blog on social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. RealtyTech will be publishing short videos to teach each Client how to fully utilize the powerful new Blog platform on the Agent123 Website. [caption id="attachment_8684" align="aligncenter" width="967"] business and education concept - indoor picture of smiling woman with documents and pen[/caption] RealtyTech provides Real Estate services and software for real estate agents and offices. Since 2002, RealtyTech Inc. has created premium products such as the Premium Agent123 Website Platform, and ApexIDX MLS Search system. Custom website design and development are also offered. In addition, RealtyTech offers premium services such as Internet Marketing, Google advertising, Facebook Advertising, Content Creation, Domain Services, Emails, and more. Contact RealtyTech Inc. at 805-413-7888
Read more

Top 4 Technology Tips For Real Estate Agents

One of the most important things that the real estate industry is learning as we get further into the twenty-first century is this: real estate agents need to build their business through technology. These days, potential customers go straight to Google on their Smartphone to find the latest and greatest real estate agents. So, if you want to step up your game and remain relevant, then these top 4 things that real estate agents need to build their business through technology will help!

1. A Real Estate Agent Needs to Build Their Business by Creating a Great Website

People, especially Millennials who have started looking for a home, are the biggest emerging market for finding a home nowadays. This means that you will need to have a great website for them to check out, as they practically live online. If you do not put one hundred percent into the look and feel of your website, they will notice, and it will definitely make them less interested in your skills. Real estate agents need to build their business through technology, and if you do not make a great first impression with your website, then you will sink very quickly online.
Read more

Get 55% More Leads By Blogging

Get 55% more real estate leads by blogging on your website!

Blogging is crucial to drawing and keeping incoming traffic on your real estate website. Learn 5 tips to build a better blog that will get you more clients. Real estate blogs use to be a nice way of building trust and maintaining credibility and visibility with current and potential buyers. Now, they are a requirement to draw traffic and leads to your website. Having a website does not distinguish you from the herd of other real estate agents in your area. And God forbid your website is even slightly outdated or slow to load. Both of these can turn your potential clients off from your website, never to return.

Why Blogs Work

Blogging allows you to create a dialog between you and your clients, and acts as a consistent reminder that you are a knowledgeable and professional real estate agent available to your clients. Even better: Google loves blogs because content is updated frequently and you can tailor blogs to have a more diverse, and larger range of SEO, drawing more traffic to you and your site than you would normally have gotten with just your website. Blogs enable potential clients to subscribe so they can receive updates whenever you publish a new post which acts as free advertising for you and your company.

How to Build A Better Blog

Read more
RealtyTech photo tips

3 Easy Image Tips For a Better Website

Image quality can make or break your website. The images are the first element of a site that visitors notice. Make a good first impression!

#1 Use the RIGHT Images!

Use images to tell your story. The imagery on your site should match your personality and the services that you offer.

#2 Image Size Does Matter!

Make sure your images are in the correct format for your website and create the optimal balance between image quality and file size.
  • If the resolution of an image is too high, it will take longer to load. It does not matter how high quality an image is on your site if visitors won’t wait long enough to view it.
  • If the image resolution is too low, the images will distort and make your site look less professional overall.

#3 Name Your Images for Power!

Label your image files with names pertaining to the image subject matter. Fill out all of the fields that are prompted when uploading an image on your website. This will be three minutes of your time well spent. Proper descriptions will help search engines identify images on your website.
Read more

Localizing Your Business: Geo-targeting

Creating geo targeted pages is one of the most important updates you can make to your website. A geo targeted page goes into detail about a geographical area, this could be a valley, city, zip code, tract or a neighborhood. For optimization purposes you want to write original content that is useful, knowledgeable and educational to your clients who are interested in finding a home in the specific area.

Meta Tags

The second step is to update your meta tags (keywords, titles and description) with words and phrases that are relatable to the content that is on the page. If you are writing a page about Woodland Hills then you will want to have “Search Thousands of Woodland Hills Homes for Sale” or “Best Woodland Hills Real Estate Agent Sally Realtor for All Your Real Estate Needs.” or something similar to for the page title.


To keep people on pages for longer you want to have something for people to see visually, this is best done by a few pictures or a short video of the neighborhood. Images will give your clients a better feel of what the area really looks like where as videos on average will increase the duration people spend on that page by 800%.


The only thing you are missing now is how to get them to become a lead, the best way to do this is to have a custom IDX link that they can use either at the bottom of the page or linked somewhere within the information. If you tell them about how wonderful this neighborhood is they are going to want to see the homes that are available within that area. With RealtyTech’s IDX123 you have the ability to create links to your exact specification, by either city, zip code, tract codes or drawing on a map with our polygon tool!
Read more

Photos Make the Difference

Here at RealtyTech, we’d like to imagine that the possibilities with your real estate business are endless. Part of making those dreams a reality reality is having a good solid marketing plan in place for your listings. Breaking it down even further, let’s concentrate on marketing your listings, and even further, PHOTOS! While Sr. Director or I was given the task of going to to AOL Testing Centers in Dulles Virginia outside of Washington DC, (Back with AOL actually mattered), to test one thing and one thing only: How to get a Consumer to contact a Realtor based on that Realtors online presence only. AOL set up a six week study in Dulles and I got to see most of it. We had qualified home buyers sit in a room with one-way mirrors and had them look up real estate online.

Tracking and watching

We tracked and watched their actions to search online, what sites they found, what they did once they found a site, then watched the entire process of them finding a home and then actually contacting a Realtor. The study cost $260,000 back in 2002, but to me, it was priceless.
Read more

50 Ideas for Your Next Real Estate Blog Posting

Need to get inspired with your next real estate blog topic? It can be challenging to come up with new and fresh ideas for your blog posts. Here are some ideas to get inspired:

50 Topics you could write about on your Real Estate Blog

1. Energy Saving Strategies 2. Avoiding Real Estate Scams- What to watch out for to ensure an authentic sale. 3. How to Close a Deal 4. Fun Local Facts/History 5. How to Avoid Electrical Fires
Read more

Top 10 Tips For a Successful Agent Website

After discussing the top 10 things not to do on your website last week, it is time to move onto these steps that will definitely give you a leg up on the competition. Most agents don’t put the time and effort into their website and therefore yield less than desirable results. By honing your skills and putting your focus here, you are going to make a better impression.

Things to do to create a successful website

1. Take Time for the Tagline

Think of creative taglines to make your site catchy but also relevant.

2. Use a Current Photo

One of the first things visitors look at when they visit your profile is your picture. Make sure it is an accurate representation of what you look like in order to give your customers an honest impression.
Read more

10 Things Not to Do on Your Agent Website

With all of the different options available to customize your Agent123 website you want to make sure that you present yourself the best way you can. Often times, agents can fall into these traps thinking that they are making a good impression on potential customers. Don’t let yourself fall into these traps…

Most common mistakes agents are making on their websites

1) Outdated photos

It is best to use the most authentic photos possible. This means no high school photos or photos from ten years ago. Buyers are looking for an agent that they can trust when they make important purchase decisions. Updated photos are an extension of this honesty.
Read more

Great Standard Features of ALL our
Website and IDX Packages

Website Features
Beautiful Mobile Friendly Responsive Designs
Fully Integrated IDX MLS Listing Search with Amazing Features, and Widgets
Content Management System: Easy to Add Pages, Photos, etc.
Contact Management Systems: Captures Leads from BOTH your Website and IDX
Over 50 Pages available, add them as you wish beyond the initial build of 20+ pages
Built-in Forms Creation: Change or Create any form you want
Built-in Image editor saves time!
What’s My Home Worth? Lead capture form
Buyers/Sellers Articles
FREE Reports with drip emails
School/Community Info
Testimonials Page
Quick Loan Quote Form, emailed to your selected Loan Officer
Export Leads to Excel or Outlook CSV
10 Calculator Suite for Your Users
Our Team Page: Displays a photo and info for each team member
SEO Search Engine Optimization: Add keywords; customize URLS, Meta Tags and more!
Website Visitors, Time on Site and Leads Stats in your Admin section
Hire RealtyTech to actively market your site online for you!
Live Virtual Assistant Service available
IDX Features
The Nation’s Best Full Featured IDX MLS Search System
Your Photo, Phone and Email on ALL Live MLS Listings regardless of Listing Agent
Fully Automated Listing Alert Email System: Keeping you on their minds daily
Capture Leads with your VIP Membership System
Generate Instant Custom IDX Searches for your Users
Customizable Polygon Search and Save Feature
Beautiful Map search with Street View
Featured Homes Widget: Highlight your own listings and market automatically
Featured Markets Widget: Localize your site with Geo-Targeted Search Widgets
My Office Listings Widget
Market Snapshot Widget: Show live activity in your specific market
Automated Open House Page
SOLD Properties Pages
Foreclosure Listings
Website Stats Admin Page
Live Virtual Assistant Service available
Automated Open House Page
Additional Features for Broker Websites and Broker IDX:
Agent Gallery: Photo and info for every agent with search feature. IDX feed integrate to display all of that Agent’s Info
Agent Leads: Broker IDX displays Agent Photo and Contact Info on their own listings on the Office/Company Website.
Get Award-Winning support on your ENTIRE online system from RealtyTech – No need to call multiple vendors!