How to Build a Digital Real Estate Farm in 5 Steps
“This is a great way to enhance your neighborhood area or farm marketing. If you are currently farming a specific area and are not incorporating a Digital Real Estate Farm, read on. If you are contemplating starting a new farm, then include these tips to generate more listings from the get go!” said Richard Uzelac, CEO of RealtyTech Inc.
Step 1: Get an Attractive Mobile Responsive Website and IDX
A nice-looking real estate website with lead capture functionality is paramount to your success. Make sure it works well on Mobile devices, has automated Listing Alerts and built in lead capture. A key component is a Polygon Search Tool in the IDX. With this search tool you can carve out your farm area and highlight that market on your website with its own page(s) and SEO.
Step 2: Have a Client Relationship Management System (CRM):
Get a CRM in place that you populate with all your prospects, past Clients and incoming leads. Automation is the key and a CRM helps you conserve your most important resource, your time. Make sure you create a separate bucket of Neighborhood owners to track.
Step 3: Localize and SEO Optimize Your Website for Your Farm
As stated in Number 1 above, add unique content about your farm to your website. Create a custom search to show all listed and SOLD properties in your farm. Such detailed information for a relatively small area will allow your website to rank very high on search engines for that area. If your farm area has a familiar name such as “Waverly Estates” then people who search for home and info in that area will find your site and YOU.
Step 4: Engage Your Digital Real Estate Farm Area:
When you walk your farm, announce your website and its great super local info about their neighborhood. Put other community information in there that they would find interesting. Tell them you can send them listings in their area as soon as homes come on the market. Tell them you can send them SOLD home info as well.
Neighbors are naturally nosy and love to know what’s happening in their area. By engaging them with your content, website and knowledge, they will think of you first when it comes time to selling their homes.
This really works. I personally farmed extensively when I was an agent back in the day. It took six long months of work for me to get my first farm specific listing, but after that happened the floodgates broke and I became the top listing agent in our market leading office.
Step 5: Signup Everyone in Your Digital Real Estate Farm and Prospects to Listing Alerts from Your IDX That Effect Your Farm
I’m quite amazed how many agents have a great IDX system and hardly use it. Imagine getting most of the people in your farm area receiving listing alerts about their own neighborhood weekly? I have them setup for my area and I eagerly open them up once they hit my inbox. Again, neighbors are nosy about there neighborhoods, use that to your advantage. Having listing alerts sent from YOU every week to them makes you the Neighborhood Expert in their eyes, and you are.
About Richard Uzelac:
Mr. Uzelac has been in the real estate business for over thirty years. He started as an agent in New Jersey then office owner in California to real estate technology leader. He was the Senior Director of Realtor.com before starting RealtyTech Inc. in 2002. Richard has given thousands of presentations and talks on real estate technology. Richard is available as a Speaker and Consultant for Franchises, Offices and Agents. Contact Mr. Uzelac at 805.413.7888
RealtyTech Inc was created in 2002. Since that time RealtyTech has helped thousands of Agents and Offices to build strong brands and online presences to enhance their real estate businesses. RealtyTech specializes is Websites, IDX, and Internet Marketing and Advertising for the Real Estate Industry. Contact RealtyTech Inc. at 805-413-7888 for more information.