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Keeping Your Website Fresh

A Website As Fresh As the Other Side of the Pillow

It’s 2016 and business has been booming. You upgraded to a larger office across town. You’ve worked on several high profile real estate transactions. And, you’ve even hired several agents to work under your roof.

But, when was the last time you bothered to update your website? What about just basic information?

Have trouble remembering? That’s way too long! We live in a society where information is constantly being updated and disseminated. Your website needs to keep up with the demands of your consumers. And more importantly, your website needs to stay fresh to rank higher in search engines and draw more traffic to your site.

Here are 5 things to update immediately on your website:

1. Update Your Contact Information

Providing your contact information is the most fundamental purpose of your website (and really any of your online marketing tools) and if it’s not up-to-date, you are missing out on potential clients. As we’ve mentioned in previous blog posts, people are not going to jump through hoops to work with you – they’ll just move on to another easier to reach agent. Check that your phone and fax numbers, email, address, and links to your social media sites are all up-to-date and working. You should do this for any social media sites you are on as well. Having outdated information on any of your sites is just a waste of your time and energy.
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Brand Smarter, Not Harder

Your real estate website is an important aspect of your online presence, marketing, and branding strategy. Is your site saying enough about you and your brand?

Your website is the first introduction many people will have of you and your business. Is your website sending a good first impression? Your website might be turning potential clients away and you might not even know it. Thousands of dollars gone before you even get a chance to introduce yourself in person.

 

The Problem

The main and consistent issue we see when we’re building new sites, or revamping old sites, for our customers is the utter lack of information on the agent themselves. People have no idea what your brand is!
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Get 55% More Leads By Blogging

Get 55% more real estate leads by blogging on your website!

Blogging is crucial to drawing and keeping incoming traffic on your real estate website. Learn 5 tips to build a better blog that will get you more clients. Real estate blogs use to be a nice way of building trust and maintaining credibility and visibility with current and potential buyers. Now, they are a requirement to draw traffic and leads to your website. Having a website does not distinguish you from the herd of other real estate agents in your area. And God forbid your website is even slightly outdated or slow to load. Both of these can turn your potential clients off from your website, never to return.

Why Blogs Work

Blogging allows you to create a dialog between you and your clients, and acts as a consistent reminder that you are a knowledgeable and professional real estate agent available to your clients. Even better: Google loves blogs because content is updated frequently and you can tailor blogs to have a more diverse, and larger range of SEO, drawing more traffic to you and your site than you would normally have gotten with just your website. Blogs enable potential clients to subscribe so they can receive updates whenever you publish a new post which acts as free advertising for you and your company.

How to Build A Better Blog

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Know Your Real Estate: Know Your School Districts

91% of home buyers said school boundaries were important when searching for homes.

One out of five home buyers would pay six to 10 percent above their budget for the right school.

One out of 10 home buyers would go so far as to pay up to 20 percent more than what their budget afforded.

Let this sink in for a second.


These are understandable statistics when you consider that children who don’t graduate high school can expect an average annual income of $20,000. Another factor to consider is how crime rate and the quality of the school system go hand-in-hand. Both of these have a huge impact on a home’s value. People aren't just buying a home, they're buying a future for their children.Buyers want to maximize their investment as much as possible and investing in their children’s future is a huge part of that investment.
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Using LinkedIn to Generate Real Estate Leads

LinkedIn generates 277%* more leads than Facebook!

LinkedIn may come across as a little stuffy – strictly for business – but, that’s exactly why it works so well for agents like you.

 

Follow these steps to generate more real estate leads today.

Step 1: Flesh out your profile page completely

This step is fairly straight-forward but I can’t tell you how many companies don’t take the time to really flush out every detail about who they are and what they do. Knowledge is power and the more you inform prospective clients, the greater the likelihood they will trust you and will want to work with you. Make sure to include your real estate website URL, links to other social accounts, and your bio outlining your experience in real estate and the areas you specialize in (like selling certain types of homes or working in a certain price range). Also, include any other agencies or brokerages you worked for in the past, or if you have more than one Realtor certifications.
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Top 4 Things Real Estate Agents Need to Build Their Business Through Communication

Communication is an incredibly important aspect of any type of business.

When it comes to a sales heavy position such as real estate, this component will take on an extra important role. If you currently find yourself wondering what the top 4 things real estate agents needs to build their business are, then you should definitely look at aspects of communication first and foremost. Real estate agents need to build their business through communication if they hope to find success in their chosen career. Luckily, you can check out this handy guide to get a handle on all aspects of communication!

1. Real Estate Agents Should Be Personable in E-Mail to Build Their Business

When thinking about things real estate agents need to build their business, you might not immediately think about e-mailing. However this is an incredibly crucial aspect of the work. By being good at writing engaging, entertaining, and informative e-mails, an agent will have a much better chance of reeling in fresh business and keeping older clients interested in the work that they are doing. Stiff and boring marketing copy will get you nowhere. If you offer something entertaining, then potential clients will be interested in what you have to offer, come back for more, and will more than likely be open to hearing about business oriented topics down the line.
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RealtyTech Inc.

6 Ways to Engage Buyers and Sellers

Be honest with me…

Is your real estate website stuck in the early 2000s?  How dated does your site look and feel?  Does the page format correctly on a phone?  Can people find you with a quick Google search? Simply having a web presence in 2016 is not enoughyou have to engage your visitors, providing them with detail and clarity, in the interest of shaping a conversation that drives the colossal decision to buy or sell.  You’re a real estate agent, not a web developer, so how do you cut through the noise and make your site work for you?  Let RealtyTech share some secrets with you…

Content is King

Want a strong online presence? Then you need content.  Pictures, videos, blog features, galleries, interactive maps – all absolutely imperative to flesh out your site, improving your organic rank on search engines.    Feature your breath-taking exteriors and stunning interiors; flaunt the type of properties you are proud to represent.  Consumers would rather see the quality of your brand instead of reading verbose descriptions…so here’s your chance to visually humble brag as an agent.
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3 Vital Real Estate SEO Tips

#1 Add Reviews

You're great at your job! Let everyone know it. Add your reviews and testimonials to your website. Reviews and testimonials will enhance your professional credibility

#2 Domain Longevity

Purchase your domain for longer than one year at a time. This boosts your credibility with search engines because it shows that your website/business plans on being around longer than one year. Register your domain for a minimum of 3 to 5 years at a time.

#3 Update Weekly

Do not let your website become stale. Update your website by adding a blog post or new images. Give visitors a reason to visit your website on a frequent basis.
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agent123 gallery

3 Things Your Real Estate Website is Probably Missing

Videos

A visitor to your website is more likely to watch a video than to read your content. This video can be linked back to your YouTube Channel as well. You will even get higher rankings for your website from the owner of YouTube: Google! Add a video to your website!

Polygon IDX Search Links

The saved search links on your website should be specialized to reflect your EXACT territory. Custom links for specific neighborhoods are a must in many markets! This can convey that you are truly the expert in their neighborhood! They can also be used to layout exact school district boundaries, a great tool for perspective families looking for the right home in a specific school district.

Your Marketing Plan

You have a marketing plan for Sellers, right? Why not be one of the less than 5% of agents that take the time to describe how they will market their Client's homes? It imbues a heightened sense of commitment and professionalism.
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RealtyTech photo tips

3 Easy Image Tips For a Better Website

Image quality can make or break your website. The images are the first element of a site that visitors notice. Make a good first impression!

#1 Use the RIGHT Images!

Use images to tell your story. The imagery on your site should match your personality and the services that you offer.

#2 Image Size Does Matter!

Make sure your images are in the correct format for your website and create the optimal balance between image quality and file size.
  • If the resolution of an image is too high, it will take longer to load. It does not matter how high quality an image is on your site if visitors won’t wait long enough to view it.
  • If the image resolution is too low, the images will distort and make your site look less professional overall.

#3 Name Your Images for Power!

Label your image files with names pertaining to the image subject matter. Fill out all of the fields that are prompted when uploading an image on your website. This will be three minutes of your time well spent. Proper descriptions will help search engines identify images on your website.
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