Tech Tips For Real Estate Agents, by Richard Uzelac
Tech Tips For Real Estate Agents
Over the past decade, the real estate sector has undergone significant changes in digital marketing practices and strategy. The technological revolution has presented new tactics and avenues for real estate professionals to generate new leads, which ultimately translate into increased sales. Richard Uzelac’s Tech Tips For Real Estate Agents have been helpful for Agents as they navigate the changing digital landscape.
The advent of social media has also allowed for real estate companies and independent realtors to increase their visibility online and access a wider market. Social media platforms like Facebook and Twitter have made it easier for realtors to create brands and interact with clients on a highly efficient and interpersonal level.
Now more than ever, seasoned real estate professionals are beginning to appreciate the huge potential that digital marketing has on the industry at large. As a result, many real estate companies are opting to integrate modern digital marketing strategies into their previously traditional marketing models in order to acquire an edge over competitors and generate more sales.
Apart from the use of social media platforms to engage potential clients, there are numerous other real estate digital marketing strategies that have sprung up in recent years. These marketing tools are indispensable in today’s tech-reliant world and should be seriously considered by any real estate agent or broker looking to succeed in the rapidly changing landscape of the market. Let’s have a closer look at some of the most key digital marketing tactics for real estate professionals.
Lucky 7 Tech Tips and Digital Marketing Guide for Realtors 2019
1. Creating a User-Friendly Website
Gone are the days when realtors only had the option to submit and publish their listings in newspapers and magazines. Today, real estate agents can efficiently market all of their properties by listing them on their website. Using a website with an IDX solution as a digital marketing strategy has numerous advantages. First of all, the cost of advertising is significantly reduced since the one up front cost is the purchase of a domain. Additionally, a website allows visitors and potential clients to view different listed properties in various areas from the same realtor–thereby increasing the chances of a sale.
For the website to be truly effective, however, it needs to be very user-friendly. Unresponsive or poorly organized websites cause frustrating experiences for visitors, making it less likely for them to return. It is therefore important to ensure that the layout of your website is easy-to-navigate and that a real estate professional and/or their team is easy to contact via email or phone. Real estate web pages should also have an attractive interface and quality photos/videos of all the properties listed.
2. Search Engine Optimization (SEO)
Search Engine Optimization is undoubtedly one of the most critical digital marketing strategies for real estate agents and brokers today. Statistics have shown that over 80% of internet users begin their search for products online through search engines like Google, Yahoo and Bing. Additionally, the majority of users tend to find what they are looking for on the first page and are less inclined to check out subsequent pages.
If you are a realtor, it’s very crucial that your property listings appear on the first page of search results. A high search engine ranking allows your website to appear on the first page of a search engine results page according to keywords relevant to your business. This causes an increase in organic web traffic, which can attract potential customers that convert into actual sales.
Current statistics show that SEO is one of the digital marketing strategies with the highest returns on investment (ROI). You should, therefore, employ it as a key marketing solution if you hope to achieve success in the modern real estate landscape.
3. Content Marketing
Content marketing is another crucial internet marketing strategy for real estate professionals looking to increase their visibility online and attract new clients. The idea behind content marketing is to share valuable information and tips that are relevant to web users, which will earn you more trust and domain authority, ultimately. Blogs are currently one of the most effective trends for content marketing and building a community around your real estate brand.
Through content marketing, real estate companies are able to engage visitors with relevant information pertaining to the real estate industry and home buying/selling process. A good content marketing strategy should focus on generating valuable evergreen content to visitors that will solve and answer any problems or queries they may have. It is absolutely necessary that the content be original and relevant since search engine algorithms are designed to filter out irrelevant content from top search results.
By providing helpful information through your blog, you can significantly increase online traffic to your business and ultimately convert them into customers. The best part is that blogs can be shared across social media, which will ultimately increase the reach of your content and potentially expand your audience.
4. Email Marketing
Email marketing campaigns are one of the most popular digital tactics for modern businesses, including real estate companies. They are a cost-effective way fo your real estate brand to communicate valuable information, build your brand, and promote listings. Statistics have shown that email marketing has nearly a $38 return for every $1 invested.
Through email marketing, you can keep your clients updated on any offers, deals, and new properties listed. The beauty of it all is that starting an email marketing campaign is very easy to do. All you have to do is publish a signup sheet on your website in which visitors can fill in their contact information to receive email updates relevant to your real estate listings and open houses. It is important to design an email marketing template that is modern and in line with current trends. This will resonate better with your subscribers and increase the potential for higher click-through rates. We also recommend utilizing a reputable CRM system to organize all of your potential business contact–if you aren’t already!
5. Video Marketing
Tech Tips For Real Estate Agents would not be complete without Video Marketing! The increasing popularity of video sharing apps and websites has led to the emergence of video marketing as a key approach to any digital plan. Video streaming currently accounts for over 70% of total web traffic and is expected to increase by 10% in 2020. In light of these statistics, many real estate professionals are beginning to implement video marketing strategies to access a wider audience and generate sales.
Through live video marketing, real estate agents are able to interact with clients in a more direct way and receive immediate feedback, which they can use to make their brand better. For video marketing to be effective, the content needs to connect with the audience on a deeper human level.
If you choose to jump start a live video marketing strategy, it is important to ensure that the videos are fun, educational, and/or relevant while remaining professional. This will help you increase traffic to your social media profiles, blog, and/or website. To start out, our team here at RealtyTech recommends that real estate professionals invest in creating video virtual tours of their listing, giving buyers the opportunity to see a house before a walk-through or open house. This will allow you to target buyers who are more likely to purchase in the long run.
6. Pay-Per-Click (PPC)
Just as organic search ranking are vital to online marketing efforts, pay-per-click advertising is one of the most cost-effective marketing strategies used by real estate agents and brokers today to boost their SEO efforts. PPC advertising essentially allows you to bid on specific keywords in which your real estate advertisement will appear on search engines.
PPC advertising aims to reach users who are ready to make a purchase. As a result, the keyword that is searched will tend to be transactional. Pay-per-click advertising strategies usually have a high return on investment and allow you to control your budget, which is especially useful for real estate professionals that are just starting out and have limited resources for marketing.
Nevertheless, PPC can also be used effectively by well-established realtors and real estate agents to achieve digital marketing goals and increase client conversion rates.
Undoubtedly, social media remains one of the most powerful marketing tools of the digital era. This should not come as a surprise given that the average internet user spends nearly 30% of their time online on social media websites. Apart from connecting with family and friends, the majority of social media users use platforms like Facebook and Twitter to connect with businesses and make purchases.
Without having a social media presence, your clients have very limited options for contacting your business–compared to competitors who are active on these platforms. This can directly impact your revenue in a negative way since clients may feel inconvenienced and become inclined to overlook your business. It is highly essential then that you have a strong social media presence on key platforms that your target audiences engage with.
If you are already using social media as a marketing solution for your real estate business, there are several things you can do to make your marketing strategy more effective and leverage your listings even further.
One of the key ways in which you can boost your social media marketing strategy is by using automated algorithms to post your content when you know your audience is online. Automated tools like Hootsuite can enable you to reach your clients in different time zones by posting content at scheduled times when users are the most active.
Get Started Today with these Tech Tips
The technological revolution has led to the emergence of highly effective marketing tools for real estate professionals. With the aid of these new digital marketing strategies, real estate agents can significantly build their brands and enjoy staggering revenue in previously untapped markets. It is therefore very important for realtors to integrate these new digital marketing strategies into their existing models if they hope to achieve success in today’s real estate market.
Do you have any further questions pertaining to Tech Tips For Real Estate Agents or your digital marketing strategy as a real estate professional? For any queries on how to boost your online presence, don’t hesitate to contact the RealtyTech team today at (805) 413-7888!
About Richard Uzelac:
Mr. Uzelac has been in the real estate business for over thirty years. He started as an agent in New Jersey then office owner in California to real estate technology leader. Mr. Uzelac was the Senior Director of Realtor.com before starting RealtyTech Inc. in 2002. Richard has given thousands of presentations and talks on real estate technology. Richard is available as a Speaker and Consultant for Franchises, Offices and Agents. Contact Richard at 805.413.7888
RealtyTech Inc was created in 2002. Since that time RealtyTech has helped thousands of Agents and Offices to build strong brands and online presences to enhance their real estate businesses. RealtyTech specializes is Websites, IDX, and Internet Marketing and Advertising for the Real Estate Industry. Contact RealtyTech Inc. at 805-413-7888 for more information.