RealtyTech's Blog

Communication is an incredibly important aspect of any type of business.

When it comes to a sales heavy position such as real estate, this component will take on an extra important role. If you currently find yourself wondering what the top 4 things real estate agents needs to build their business are, then you should definitely look at aspects of communication first and foremost. Real estate agents need to build their business through communication if they hope to find success in their chosen career. Luckily, you can check out this handy guide to get a handle on all aspects of communication!

1. Real Estate Agents Should Be Personable in E-Mail to Build Their Business

When thinking about things real estate agents need to build their business, you might not immediately think about e-mailing. However this is an incredibly crucial aspect of the work. By being good at writing engaging, entertaining, and informative e-mails, an agent will have a much better chance of reeling in fresh business and keeping older clients interested in the work that they are doing. Stiff and boring marketing copy will get you nowhere. If you offer something entertaining, then potential clients will be interested in what you have to offer, come back for more, and will more than likely be open to hearing about business oriented topics down the line.

2. Real Estate Agents Need to Respond While on the Go to Build a Customer Base

In this day and age, when clients practically have cell phones glued to their hands, you must be quick to respond to any questions and concerns a potential customer might have. One of the most important things real estate agents need to build their business will be a quick response time. Younger clients will not want to wait around for an answer. It might lead them to developing a negative opinion of your work. Instead of allowing that to happen, stay on top of your emails. Either do it yourself or hire someone to correspond with clients. Getting an assistant to do these kinds of tasks will open you up to focus on the more business-oriented side of the work.

3. Real Estate Agents Must Use Facebook and LinkedIn to Build Their Business

Facebook will act as a sort of online community for you to market through. So when real estate agents consider things that will build their business, this should be a top consideration. You can get leads on prospective clients through friends and previous clients and grow your business that way. Much like realtors used to speak with and develop relationships in person, Facebook acts as digital version of networking. Combine this more social side of things with the business-focused world of LinkedIn and you can build a great client base to work from and gather more people to help! You will definitely see traffic growth from building up these relationships. The stronger they are, the most long-lasting and helpful they will end up being.

4. Real Estate Agents Need to Offer Something Useful on Social Media to Build Business

If you’re planning on using social media to promote your business (you definitely should) then you will want to look to Twitter, Instagram, and similar services to build up interest in what you have to offer. When considering the things real estate agents need to build their business, social media should be one of the biggest priorities. However you cannot simply update occasionally with dry posts about sales. You should offer something entertaining and informative to your potential clients. Offer them information about what it takes to sell a home, maybe tips about the real estate market — information is a great selling point in any business. If you have something to share that will give them a bigger knowledge base, then they will love you for it!