The US property management industry is an $88.4 billion industry encompassing over 291,000 businesses and employing over 846,000 individuals. Between 2015 and 2020, the industry saw an average growth rate of 2.7%.
Launching a property management company is just the first step to driving landlords and property owners to your doors. You must get the word out there. But property management marketing landscape has evolved incredibly in the past decade. In the past few years, all you needed was referrals, print media, radio, and TV advertising to market your business. The internet has changed that incredibly. Today, over 60% of shopping occasions trace their starting point online. The case is no different when it comes to property management services.
Whereas the demand for property management services is steadily growing, most of your potential clients are looking for services like yours online. It is time you adapt your marketing strategy to this revelation; otherwise, you risk losing lots of business to your competitors who are already harnessing internet marketing for property managers.
The need to create a profitable online presence can be quite intimidating, considering there are plenty of options and picking the best strategy for your business is not as straightforward as you wish.
At RealtyTech Inc, we can help you connect to more property owners and landlords through a combination of award-winning real estate marketing strategies. Read on to learn how our marketing solutions for property managers can transform your businesses.
But if you are ready to manage more properties, get started today by contacting us at 805-413-7888.
You should invest in local SEO to drive local property owners and landlords to your property management firm.
Consider that 46% of individuals performing a search on Google are looking for a local business. And localized searches have increased fivefold in the past few years.
With local SEO, you try to rank your website for local searches related to your business. For example, suppose you serve Calabasas in LA. In that case, you will want to rank favorably for keywords like Property management company in Calabasas, CA or Calabasas Property Management Company, or Property manager in Calabasas, or Residential Property Management Agency in Calabasas. Most importantly, you want your business to feature in Google’s Local Pack, which is a list of the top three local businesses that appears just below Google Map. Today, customers do not even include the term “near me” when searching for local services because they expect search engines to offer them localized results.
To get started with local SEO for property managers, adapt your website for local searches. Incorporate local keywords like the above ones mentioned above in your content to drive local leads to your business. These are usually the long-tail keywords.
A recent voice search survey suggests that 58% of local voice search users use the services to find local businesses at least weekly. You should, therefore, optimize your website for voice search.
Reputation management is now more critical than ever for property management companies because online reviews incredibly influence Local Pack listings and business credibility. So, it is time you start asking previous and current customers to review your property management services on online platforms like Yelp.
It is also critical to claim your Google My Business listing. Verify the correctness of your name, address, and contact information, and add an optimized description of your business. You also want to add photos of your business to draw more eyes and hearts to your business. Do not forget to claim and customize your business pages in review sites like Yelp, Angie’s List, BBB, and other industry/niche-specific review sites.
To showcase your expertise, grow your authority in the property management industry and earn more trust for your business, you have no choice but to invest in content marketing. There exist several types of content marketing you can harness to reach your target audience- thinks blog posts, videos, infographics, case studies, e-books, guides, and more.
The ticket to content marketing success is sharing unique, informative, and engaging content that resonates with the targets you intend to reach. Talking of property management blog ideas, you can write about the benefits of hiring a property manager, a guide to finding the right property management company, and also local housing market trends. With keyword research, you can determine relevant keywords for your content and also discover content ideas.
Remember, it is more of quality than quantity when it comes to content marketing. But you have to post content regularly to stick in the mind of property owners and landlords looking for services like yours. As such, use a content calendar to stay on schedule.
This far, you know the basics of pay-per-click advertising for property management companies. But what goes into creating PPC campaigns that capture leads ready to convert?
Get started with finding the right keywords for your PPC campaigns. But you will want to focus more on long-tail keywords for the best results. These keywords contain at least three words, have lower competition, and subsequently, lower cost per click(CPC).
The average CPC, often indicated against each keyword in a keyword research tool, is the average amount businesses pay for a particular keyword. You will need the figures to set an appropriate ad bid, which the maximum amount of money you are willing to pay for each click on your ad.
The next step is choosing placements for your ads, which are locations where your ads will appear on Google Display Network or YouTube. Finally, you launch your campaign and continually monitor its performance to make profitable adjustments.
Your internet marketing strategies could be generating dozens of leads monthly, and your website could be full of great content, but if you have poor online reviews, potential clients will hesitate to work with you. It comes as no massive surprise that 93% of customers admit that reviews incredibly influence purchase decisions.
Online reviews not only grow credibility for your property management services but also boosts your SEO efforts. A glance at the local business listings on Google results will reveal that the top-ranking businesses often the most top-rated.
So, how do you harness online reputation to become a trusted authority and the go-to property manager for landlords in your service area?
First, offer landlords and property owners impeccable experiences worth a five-star review. If you have already perfected your art but still not seeing recent reviews coming your way, it is time to be proactive- ask.
There is no shame in requesting your customers to leave a review for your services.
AIn fact, 77% of customers are willing to leave an online review if requested. But first, ask open-ended questions with genuine interest to gauge how satisfied your clients are with your services and then ask for a review. And walk the extra mile to respond to your reviews to build trust for your business.
There is incredible value to responding to negative reviews. Thirty-three percent of customers who respond to their negative reviews are likely to change the feedback to something positive. Another 34 percent are likely to delete their reviews. So, whenever you receive a negative review, take responsibility and make it right with your customer.
Online marketing/digital marketing refers to all marketing and engagement activities your property management agency performs online. Online marketing helps increase your visibility, drive new leads for your business, and convert those leads into paying and loyal customers.
Most property owners and landlords are looking for property management services online and comparing multiple options before settling on a particular service provider. You, therefore, need to meet these prospects online to drive sales for your business.
RealtyTech offers full-suite online marketing solutions from web design, SEO, email marketing, PPC, social media, email marketing, analytics & tracking to reputation management.
Most property management companies need web design, search engine optimization, and PPC advertising as top services. The necessity of additional solutions will depend on several factors, including your business needs, goals, and budget.
Your property management business is unique, and a one-size-fits-all marketing solution cannot work. As such, the investment you put towards online marketing will depend on your business size, marketing objectives, marketing budget, and timelines. Most businesses spend between 10% and 20% of their revenue on marketing.