Top 10 Tips For a Successful Agent Website
After discussing the top 10 things not to do on your website last week, it is time to move onto these steps that will definitely give you a leg up on the competition. Most agents don’t put the time and effort into their website and therefore yield less than desirable results. By honing your skills and putting your focus here, you are going to make a better impression.
Things to do to create a successful website
1. Take Time for the Tagline
Think of creative taglines to make your site catchy but also relevant.
2. Use a Current Photo
One of the first things visitors look at when they visit your profile is your picture. Make sure it is an accurate representation of what you look like in order to give your customers an honest impression.
3. Get the Basics Down
Make sure your name, photo, phone, and content are all updated and current.
4. Add a Personal Touch
You have some creative space to add unique content to your website. This can be anything you want whether it’s a page for your favorite recipes or favorite places to vacation. Just make sure to keep the creative pages to a minimum so you do not distract from your larger purpose.
5. Proofread Your Content
Nothing adds to your professionalism more than having a well written website. Make sure that your grammar is on point and there are no spelling errors. You want to leave the best impression possible.
6. Keep Your Photos Professional
Nothing will detract from your professionalism more than an inappropriate or sloppy picture. Keep last years’ bikini photos or you partying it up on New Year’s off of your profile.
7. Write Your Own Content
Originality will keep your site fresh and keep you out of legal trouble. Keeping your site original will also make search engines like your site better.
8. Be Your Neighborhood Expert
Show that you know the town you are selling. Successful agents act as gatekeepers to the finest local real estate, so know the ins and outs well.
9. Make Use of Meta Tags
Meta tags help search engines find your site and tell users what your page is about. Make the most of these to ensure good traffic.
10. Integrate Social Media
Take every opportunity you can to expand your online presence. Of course, keep up with these rules when you carry yourself over to Facebook, for example. Obviously these sites leave more room for less structured interactions, but remember the basics to maintain a professional image.